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AdPM™ Marketing Program Methodology

Hold Everyone Accountable for Measured Business Outcomes

Achievement-based Program Management

  • Clear performance expectations

  • Accurate estimating of work and dates

  • Smooth-out hand-offs between functions

  • Early problem identification

—Sales programs
—Cost reduction programs
—Marketing programs

—Customer service programs
—New product programs
—Service improvement

 

Course #203
Communicating, Influencing, Persuading for PMs

Achievement-driven Methodology

Yields Business Value

With our AdPM™ program methodology, your people have an effective tool to meet customer business needs on time. We give your sales staff the tools to deliver to the customer, engaging resources from across your organization. Program management for:

  • New product launch
  • Customer service improvement
  • Delivering to major customers

AdPM™ provides the tools to work with your customers and deliver based on their business needs. It also provides a structured transition between sales, delivery and technical staffs. It helps you spot problems early when they are small so you deliver on time and within budget.

In-person training in AdPM™ tailored to fit your firm

Web Courses where people receive 1-to-1 instruction from anywhere 24/7

Setting Objectives & Managing Expectations

We manage customer expectations by selling measured business results.  That way we don't sell a bundle of technical features that creates uncontrollable expectations. Instead, we sell carefully defined business benefits we can deliver profitably and use to build long term customer relationships.

Seeing the Program through the customer's Eyes

Using our AdPM™ Echelons of Achievement, you'll look at the customer's business through the eyes of their customers and conceive a high level achievement network that supports the customer's strategic plan.

Effective Hand-offs to other departments and functions

With our AdPM™ High-level Achievement Network (HLAT) the delivery team knows what your customer "bought" on day one.  That way they can deliver it on time and within budget.

Portfolio Management: Allocation and Prioritization

The AdPM™ process provides a solid foundation for prioritizing and allocating resources without having to dig through wordy project plans trying to decide who will do what and when.

Implementation

We implement AdPM™ with your firm's management, the people who develop business and the delivery teams. The result is an integrated process for profitable engagements.

Contact one of our consultants to discuss your program management needs at 303.756.4247

The Hampton Group, Inc. 3547 South Ivanhoe St. Denver, CO 80237-4320 USA
© 2004 The Hampton Group, Inc. All Rights Reserved. May not be reproduced without written permission . The Microsoft Corporation owns the registered trademark Microsoft Project®. The Project Management Institute, Inc. owns the following registered trade and certification marks: PMI® PMBOK® PMP® and CAPM®. The CompTIA IT Project + certified professional logo is a registered trademark of CompTIA (the Computing Technology Industry Association). All rights reserved.2003